THE NEW YORKER HOTEL
481 Eighth Avenue
New York, NY 10001
Call toll-free in the US and Canada: 1-866-800-3088
New Yorker Hotel Press Release
November 15, 2005
(See New Yorker Hotel Photos)
Historic New Yorker Hotel Sign Receives High-Tech Makeover;
New Sign Brands the New York Skyline
Something big has been missing in New York.
This fall, West Side residents and visitors alike have looked up in curiosity at the iconic Manhattan skyline and noticed that the giant letters of the famous New Yorker Hotel sign were being taken down – and later replaced with brand new signage.
In celebration of the New Yorker Hotel’s 75th anniversary, the management is in the process of replacing the two-story tall letters with the latest lighting technology. When completed, the new sign will be the largest of its type in the world, visible all the way from New Jersey inlands.
“The New Yorker sign is one of Manhattan’s most recognizable and loved icons, but it hasn’t been lit since 1967,” notes Kevin Smith, the hotel’s general manager. “Our 75th anniversary is the perfect opportunity to relight the sign, using the most up-to-the-minute technology, and to send a message to visitors (as well as our own city’s residents and workers) that The New Yorker Hotel is even more vibrant and alive than ever before.”
The new sign, which uses the same kind of LED technology employed on the giant television screens of Times Square, will use just 15 percent of the electricity that a neon sign would consume. The new sign – one of the largest LED signs in the world – was designed with painstaking attention to detail, and will be as bright as the original 1930s sign.
The New Yorker plans to relight the sign at a celebratory event on December 8th.
“The New Yorker sign serves as a welcome message to all who see it,” adds Mr. Smith, “and we expect that it will burn brightly as we enter into our next 75 years as one of Manhattan’s most recognizable and memorable hotels.”
Located at 34th Street and Eighth Avenue, The New Yorker Hotel is only steps away from Macy’s, Pennsylvania Station, Madison Square Garden, and The Empire State Building, and is the closest major hotel to the Jacob Javits Convention Center.
The hotel’s services include a 24-hour business center, a theater ticket/ sightseeing/concierge desk in the lobby, a state-of-the-art fitness center, two restaurants (including a 24-hour diner), free HBO, pay-per-view movies, gift shops, a newsstand, and an ATM in the lobby.
For reservations and information, call 1-800-764-4680; 1-888-2-RAMADA; or nyhotel.com.